7 benefits of media monitoring

Having a 360 degree perspective on your image and how people in general sees it is a higher priority than any time in recent memory. Fortunately, it's currently far more straightforward than it at any point has been with media observing. Yet, what are the genuine and effective advantages of media checking?

You might be fortunate (youthful) enough not to recollect the media observing of old. Weighty clippings books, sent by means of post to PR and promoting groups. Endlessly pages of physically organized pieces of discussion about crusades, makes reference to in the press, even grumblings - past the point where it is possible to have the option to answer eventually.

Presently, you can comprehend all that you want to be aware of the public's view of your association inside a couple of snaps.

What are the benefits of media monitoring?

Brand checking items have taken the legwork out for media and comms groups. As well as illuminating how items ought to adjust and advance, finding more about contenders, and in any event, distinguishing the miniature forces to be reckoned with who are your passage to a possible new market.

In this preliminary, we'll examine seven advantages of media checking - and why it's an easy decision to contribute.

1. Competitor analysis

On the off chance that you don't have any idea what individuals are talking about your rivals, you're strolling into fight blind. With media checking instruments, you can enter your adversaries' watchwords and missions and track insight around them everyday.

Benchmark your image against those you need to stay in front of. Uncover patterns, see while they're getting along nicely, and when they aren't.

You might distinguish challenger marks that you might not have thought about your opposition - ponder Monzo, and how they've developed through verbal - leaving customary enormous banks in the residue. With a media checking device, you're ready to see what your ideal interest group are purchasing in to, giving you an upper hand. Continuously a champ.

2. Marketing measurement that really matters

With a strong media checking device, you can express farewell to vanity measurements and really measure what you ought to be to see advantages and development.

Specifies, full inclusion and offers are fine. However, going beneath the surface is conceivable with a media checking instrument.

Look further into the genuine reach of your substance, who is referencing it in the media, and who their crowd is. Dive deeper into the crowds who consume it - get their socioeconomics, so you can benchmark and measure against them.

With an apparatus, you can be coordinated such that you'd already not had the option to - with such countless responses readily available, you can rapidly and effectively see what's working for your various groups, and adjust your methodology in like manner.

3. Manage a crisis situation

Each comms group's bad dream is seeing their image turn into a web sensation for some unacceptable reasons.

An inadequately phrased tweet, an awful client support circumstance, a mission that has landed severely. A media heap on can cause a genuine emergency for a brand; income can endure a shot, and a formerly decent standing can be left destroyed.

To answer promptly, you should know about the emergency when it begins to develop.

For certain media observing apparatuses, that send shrewd and mechanized 'cautions' when your image is referenced in the media, you can follow assuming your image is referenced more than expected. This familiarity with a spike in media inclusion permits you to make a plunge, get what individuals are talking about, and guarantee you're following up on it.

4. Newsjacking

Here's something that would have been totally inconceivable pre-media observing - newsjacking. Newsjacking is the point at which you spot something moving on friendly (or in the news) and bounce straight on it - permitting your image to be a piece of the discussion.

It tends to be an interesting one to get right, however, so be cautioned. Many brands have endeavored to jump on a moving subject that has no genuine importance to their crowd/market/informing. What's more, this is the point at which it can turn out badly. However, done well, it tends to be a colossal achievement.

Seemingly the most praised newsjacking is the Oreo Superbowl advert, posted only minutes after the power went out. Their promotion, 'sit back and relax, you can in any case dunk in obscurity', became famous online and is as yet proclaimed as newsjacking splendor - even today, in 2019, here in this article.

5. Improve your product

Your item groups feed off buyer insight. They need to have a deep understanding of your clients - what they like, what they don't, what different items they're utilizing, their drivers and wants.

With media observing programming, you're ready to profound jump into what buyers are talking about, and truly unpick what it is that you ought to create.

You could find that loads of individuals are looking at requiring a particular contribution that doesn't yet exist, or discover that the item your rival has quite recently sent off isn't nailing it.

By providing them with a full perspective on the world's opinion on your scene, your item groups are rarely left caring about.

6. Identify the right influencers

So much has been expounded currently on observing powerhouses utilizing media checking. However, that doesn't mean it ought to be disregarded.

You can distinguish the columnists and industry powerhouses with readerships and organizations you want to reach. Then you can bridle them to turn into a supporter of your image - one of the greatest promoting transformations of the beyond couple of years.

The blast of powerhouse promoting has permitted brands to benefit from the pattern. Also, contact similar measure of individuals through their PR endeavors. These crowds are undeniably more drawn in, and liable to associate with the brand that is being about by an industry powerhouse.

7. Real-time translation

Presently here's a genuinely interesting new one.

It's all quite well and great approaching large number of information sources and ongoing cautions of notices of your image. Yet, in the event that you don't comprehend them, you can't follow up on them. Say your image is being sprinkled across the information in Indonesia. You want a group that communicate in the language to give you valuable bits of knowledge.

Be that as it may, a few more shrewd media checking devices significantly offer constant interpretation. Meaning you can in a split second get the worldwide discussion about your image.

By checking news globally thusly, you're not restricting your image to the dialects you talk in-house. Permitting you to immediately perceive how your image is performing across the world.

Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here

The Importance of Capacity Building

Limit building is the term utilized every now and again by establishments and philanthropic authority to find out the capacity of an association to accomplish it s mission successfully. This article portrays limit building, and why it is significant as well as offering a beginning stage for taking part in limit building.

Definition of Capacity Building

Limit building is characterized as the capacity of an association to accomplish their main goal in a successful way. It can likewise be depicted as the methodologies or moves that an association makes to guarantee that it has the assets expected to succeed. These activities can include: asset advancement, monetary administration (expansion of financing sources), authoritative learning, initiative turn of events and different exercises. As such, limit building is any arrangement of moves that an association makes to work on its capacity to perform effective in its picked region.

The term or idea likewise connects with the responsibility of establishments and different elements to assist not-for-profit associations with turning out to be high performing substances by providing data, guidance and direction.

Importance of Capacity Building to Future Success

Not-for-profit associations involve a priceless specialty locally. These substances offer required social types of assistance, instruction, medical services and artistic expressions that work on the prosperity of the local area and on which many individuals depend. The climate where not-for-profits work has become progressively complicated and testing as interest for their administrations increments while their regular financing streams become more restricted, and new advances arise that offer new settings for raising money or communicating with potential and existing allies.

Limit building is significant in light of the fact that it energizes the administration of a not-for-profit to assess their capacities to act in a mind boggling climate. For instance, is the association botching potential gathering pledges open doors by not having a site with the ability to request and get gifts? Should the association foster its staff so they can offer another assistance that is corresponding to their current exhibit of administrations?

Moreover, limit building is significant on the grounds that the assessment interaction combined with the execution part assist with guaranteeing authoritative achievement and manageability.

How to Get Started

Concluding change is required is the initial step. When the requirement for change has been settled upon, board individuals and the executives ought to attempt the accompanying (generally normally done as a feature of their essential arranging process):

1. Assess the climate (outside) and association (inward)

The outside appraisal ought to include: an assessment of the opposition (what are their assets, shortcomings), the world of politics, financing standpoint, patterns, and interest for the association's administrations.

The inside appraisal ought to incorporate an assessment of staff (number of and ranges of abilities), the administrations presented by the organization, monetary execution, inner patterns (for example proceeding with staff turnover, quality issues, and so forth),

2. Recognize and examine the qualities, shortcoming, open doors and dangers confronting the association

From that point, the initiative ought to distinguish and focus on the moves they need to make to address their shortcoming, shore up their assets and make the most of their chances.

Limit building is a long haul, continuous interaction. As per the report, Effective Capacity Building in NonProfit Organizations arranged by McKinsey and Company, August 2001, as upgrades are made in one region of the organization, shortages show up in different areas that require consideration. Therefore, limit building requires responsibility and diligence.

Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here

4 Main Benefits of Survey Research

Utilizing review programming to oversee overview research is an integral asset that economic scientists use to accumulate information. Progressed overview programming suppliers have study answers for all methods of review research, including: online studies, paper reviews, telephone reviews, to the later presentation of versatile overviews. Accessible review arrangements have prompted boundless utilization of quantitative studies, across all study modes, to gather, break down, and use information to plan procedures for a more compelling plan of action, formulate designated showcasing techniques, improve client support, and substantially more. Executed accurately, overview examination can help economic analysts with solid and useable information, and further develop research ROI.

The benefits of Survey Research

Cost

Studies are moderately economical. Online reviews and portable overviews, specifically, have a tiny expense for every respondent. Regardless of whether motivators are given to respondents, the expense per reaction is frequently undeniably not exactly the expense of directing a paper study or telephone overview, and the quantity of potential reactions can be in the large numbers.

Extensive

Studies are valuable in portraying the qualities of an enormous populace. No other examination technique can give this wide capacity, which guarantees a more exact example to accumulate designated outcomes in which to reach inferences and go with significant choices.

Flexible

Overviews can be managed in numerous modes, including: online reviews, email studies, virtual entertainment studies, paper overviews, portable reviews, phone overviews, and eye to eye interview overviews. For remote or difficult to-arrive at respondents, utilizing a blended method of overview examination might be important (for example regulate both web-based studies and paper reviews to gather reactions and incorporate overview results into one informational index, prepared for investigation).

Dependable

The secrecy of overviews permits respondents to reply with more real and substantial responses. To get the most reliable information, you really want respondents to be basically as transparent as conceivable with their responses. Reviews led namelessly give a road to more legit and unambiguous reactions than different kinds of examination techniques, particularly assuming it is plainly expressed that overview answers will remain totally classified.

---

Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here

What is Management Consulting

The executives counseling, frequently alluded to as business counseling, is characterized as "warning as well as execution administrations to the (senior) the board of associations determined to work on the adequacy of their business system, authoritative execution and functional cycles". The board counseling is - because of the extraordinary variety in disciplines and contrasts in required limits of consultants - the broadest region inside the counseling business, and covers between half - 55% of the absolute counseling market.

Management consulting market

The overall market for the executives counseling administrations is assessed to be worth more than $130 billion, and addresses simply over portion of the all out worldwide counseling market. In the previous years, consumptions on administration consultancy became on normal with over 4% each year, albeit the rates have in the previous years, in accordance with the monetary recuperation of mature business sectors, been getting. With a worth of $70 billion, tasks counseling structures the greatest portion inside the area, while HR counseling and technique counseling are pretty much something similar in size with a worth of simply more than $30 billion.

The typology utilized by Consultancy.org characterizes the board counseling as the amount of three assistance regions. System counseling, the section that focusses on key and board room warning; activities counseling, which focusses on working on the administration of associations; and HR counseling, a fragment that bases on human resources warning or potentially counseling administrations pointed toward working on the consequences of the HR work.

What does a management consultant do?

The executives specialists are recruited by leaders for prompt on, among others, technique and authoritative issues. They can be approached to foster another smart course of action to, for example, acknowledge more development, or charged to exhort on advancement or cost decrease systems. Carrying out the proposed arrangements likewise has a place with their errands, and by and by the execution side of counseling structures the biggest market for the executives experts. Tasks can change from working on the productivity of business processes, the execution of new IT frameworks, reevaluating of non-center assignments or upgrading the inventory network. The executives advisors ordinarily stay required until change advances are finished and better approaches for working have become piece of 'the same old thing' tasks.

Management consulting firms

Since the board counseling addresses over portion of the counseling business, most players in the market are either particular administration consultancy firms or associations with a specialty unit that offers the executives counseling administrations. On account of the last option, it generally concerns enormous IT specialist co-ops (who frequently give execution backing and change the executives), enlistment firms (that frequently broaden their selecting and break administrations with HR warning) or transitory work offices (who add upscale counseling administrations to their temp and contracting portfolio). As far as numbers, an enormous piece of the market comprises of specialists - independent administration experts that are dynamic as free counselors or project workers.

---

Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here

WHY STUDY GLOBAL BUSINESS? 5 BENEFITS TO CONSIDER

You may have heard the well established express, "The world really isn't such a big place." In a period of cutting edge innovation, the world feels little concerning availability, yet additionally regarding network. It's difficult to try not to be affected by the choices made by others all over the planet and no field grandstands this powerful better than business.

Assuming you own an organization or are a key representative, the activities and plans of business and political pioneers overall effect your association's direction, if you work universally.

Since worldwide business is such a complex field that is regularly studded with high-risk, high-reward open doors, it very well may be threatening to make a plunge. Here is a gander at what worldwide business is, five different ways concentrating on it can help you as an authoritative pioneer, and how to start off your schooling.

WHAT IS GLOBAL BUSINESS?

Worldwide business, additionally called global business, is the creation and offer of labor and products between nations. The term can likewise envelop the subtleties, governmental issues, and elements of carrying on with work in a worldwide economy.

There are three different ways organizations can be viewed as global:

Produce merchandise locally and sell locally and globally

Produce merchandise in an alternate nation however sell locally

Produce merchandise in an alternate nation and sell locally and globally

Regardless of whether your association produce or sell items universally, the worldwide market can in any case affect your firm in significant ways. For example, suppose you own a dress organization that sells weaved T-shirts. Your items are made in the United States from privately obtained material, and you just sell locally. How should worldwide business affect your organization?

Homegrown contenders might create or sell their items globally and get forward movement. For example, an adversary organization sources cotton from a homestead abroad and charges less cash for comparably weaved T-shirts. It then fosters a worldwide crowd and presence, maybe where apparel patterns vary from those of the US.

Universally based organizations could turn into your rivals, as well. For instance, an attire organization situated in the United Kingdom might venture into the US and prevail upon your clients.

Regulations in different nations in regards to the tax collection, creation, and importation of products might affect the market you work in. Strategy changes, even those made abroad, can have a gradually expanding influence that impacts your homegrown business.

Concentrating on worldwide business can empower you to explore the difficult, consistently changing business world while exploiting valuable open doors for extension and association. The following are five advantages of concentrating on worldwide business to consider.

BENEFITS OF STUDYING GLOBAL BUSINESS

1. Get Macroeconomics

One advantage of concentrating on worldwide business is that you gain familiarity with the elements of macroeconomics. You foster a comprehension of financial measurements you can use to contrast nations on a one-with one premise and a few different elements that sway a country's monetary wellbeing.

A few measurements you can figure out how to utilize include:

(GDP)

Joblessness rate

Expansion rate

Level of pay disparity

Money swapping scale

"It appears glaringly evident why organizations with activities or clients crossing the globe would need to stress over worldwide macroeconomics," says Harvard Business School Professor Forest Reinhardt in the internet based course Global Business. "Assuming trade rates move or expansion changes at various rates in various nations, influencing the financial presentation of those firms' going."

Reinhardt likewise focuses on that even locally worked organizations need to get macroeconomics.

"What might be said about organizations that make an item locally and sell it locally?" he inquires. "Could it be said that they are presented to the worldwide economy? It appears to be normal to say 'no,' however that turns out not to be the situation."

Learning a typical language with which to survey and analyze various nations' monetary exhibitions can give an establishment to your global business schooling.

2. Acquire an Appreciation for Different Cultures

Similarly as significant as the "hard abilities" of macroeconomics are the "delicate abilities, for example, the capacity to understand people at their core expected to carefully and consciously explore a worldwide business world. Plunging into worldwide business implies presenting yourself to societies that could significantly contrast from your own. Finding out about the traditions, occasions, convictions, accepted practices, and assumptions for the way of life in nations where you'll be working, selling, and utilizing individuals is priceless while making associations.

A few instances of social contrasts in business include:

Individual space: While it very well may be standard in certain societies to welcome with a handshake, comprehend that there are alternate ways business partners meet each other in different societies that reflect different solace levels around private space.

Imparting targets: While individuals of certain societies are alright with short and direct guidelines or solicitations for quick navigation, others may be acquainted with require more clarification prior to pushing ahead.

Manners: Small contrasts with respect to how relates officially address each other, as well as unambiguous motions to stay away from, mirror the significance of learning the subtleties of various societies.

Make sure to keep a receptive outlook and lead with interest, compassion, and regard. At the core of each agreement is a connection between individuals; put yourself in a position to manufacture significant associations with experts in different nations by growing your social capability.

Related: 6 Tips for Managing Global and International Teams

3. Explore the Opportunities and Challenges of International Politics in Business

Since political pioneers and frameworks have the ability to impact training, transportation, regulations, and expenses, they can likewise modify the worldwide business scene.

Concentrating on worldwide business can set you up for situations that happen because of political choices. It can likewise give you a tool compartment for thinking and reacting quickly when the startling occurs.

One such surprising occasion was the (COVID-19) pandemic, which cleared the world beginning in mid 2020. The pandemic crushed networks with passings and unexpected issues and caused global pressures and financial and political turmoil.

As per an article by EY, the frequency of political gamble characterized as a political occasion that adjusts the normal worth of a business venture or financial result has expanded significantly as of late, hitting its most elevated point since World War II somewhere in the range of 2016 and 2018. The strains coming about because of COVID-19 are probably going to send the frequency of political gamble to another high.

EY frames five key business regions that can be affected by international gamble:

Cost of capital

Cross-line streams

Market passage and worldwide impression

Corporate obligation

Advancement

"While 51% of worldwide chiefs say political gamble is greaterly affecting their organizations today than only two years prior, 50% are likewise exceptionally certain about their capacity to actually oversee it," the firm detailed in 2019.

In when political gamble is anticipated to arrive at an unequaled high, knowing about worldwide business can assist you with exploring these unforeseen elements and gain the certainty to profit by open doors for progress.

Related: 5 Common Challenges of International Business You Should Consider

4. Gain from Others' Triumphs and Mistakes

One more advantage of concentrating on worldwide business is finding out about the victories and disappointments of global organizations that preceded yours. Since worldwide business can be similarly fulfilling and testing, diving more deeply into other firms' systems can assist with illuminating your own essential arranging process.

Hearing genuine business pioneers perhaps from your particular industry-recount the tales of their introductions to the worldwide economy can carry humankind to ideas and systems and permit you to imagine their perspective. Could you have gone with similar choices they did? Assuming this is the case, what were the results of those choices, and how could they affect their business? What would you be able to gain from their accounts to be more ready for your inclusion in worldwide business?

To guarantee your worldwide business instruction incorporates this advantage, search for a course offering that utilizes the case strategy or be ready to freely investigate models.

Related: The History of the Case Study at Harvard Business School

5. Make Winning Business Strategies

A drawn out advantage of concentrating on worldwide business is fostering the capacity to think on a worldwide scale, and along these lines plan procedures for your business in view of the higher perspective.

While creating winning procedures, it's critical to remember everything factors that might actually affect your business' direction toward its objectives. In a worldwide market, that rundown of elements should incorporate the political and social relations between nations where your association works and your market's worldwide financial patterns.

A worldwide business schooling may likewise illuminate the essential objectives your firm seeks after; for example, venturing into another nation where your item could fill a neglected need.

It's memorable's essential that the global business scene is continuously developing. Accordingly, so should your business technique.

THE GLOBAL BUSINESS INDUSTRY

One more significant advantage of concentrating on worldwide business is the variety and strength it brings to your expert range of abilities. As the world turns out to be more interconnected than any other time, managers are progressively viewing global business as an ideal expertise for future recruits.

A portion of the top ventures recruiting individuals with global business abilities are:

Fabricating

Proficient, logical, and specialized administrations

Instructive administrations

Transportation and warehousing

This pattern isn't just reflected across enterprises, yet additionally across work postings. Probably the most well-known work titles that require global business abilities are:

Worldwide Trade Analyst

Struggle Analyst

Worldwide Services Consultant

Charge Manager

By looking for schooling in worldwide business, you can enhance your future open positions while additionally it you're a balanced proficient to guarantee that.

LAYING YOUR GLOBAL BUSINESS FOUNDATION

Beginning your worldwide business training shouldn't be troublesome as a matter of fact, it tends to be just about as straightforward as differentiating your day to day news admission to incorporate global distributions. Keeping up on recent developments, worldwide legislative issues, and connections between nations can empower you to imagine how your business is affected by and squeezes into the worldwide circle. Research the main organizations in your association's market and nearby business sectors. Where are they based? What do their stock chains resemble? In which nations do they sell items?

Furthermore, finding out about different societies can give you the information and regard essential for making worldwide associations that work well for you expertly and actually.

Assuming that you might want to make your schooling one stride further, think about taking a web-based course like Global Business. Educated by HBS Professor Forest Reinhardt, the course furnishes students with the information to explore the worldwide business scene's difficulties and open doors. For the full worldwide experience, ensure the course you select has a social part a foundation of HBS Online courses-so you can gain from and share information with business experts all over the planet.

---

Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here Read more here